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About Us: Who We Are and How We Work

SEO Tools Centre is a free collection of 100+ online tools for writing, search engine optimisation and running a website. You can paraphrase and proofread text, research keywords, check how a page appears in Google and AI search, test a site's speed and convert PDF and image files, all without signing up.

SEO Tools Centre at a glance

  • What it is: a free website of 100+ SEO, writing, website, PDF, image and developer tools
  • Website: seotoolscentre.com
  • Online since: 2016
  • Run by: Ahmad Shahzad Sanmal, SEO specialist
  • Cost: free, with no sign-up needed for any tool
  • Funded by: advertising

Who runs SEO Tools Centre

SEO Tools Centre is run by Ahmad Shahzad Sanmal, an SEO specialist who provides off-page SEO and link-building services to clients. He looks after the tools, writes and reviews the guides and handles the site's day-to-day running. SEO Tools Centre has been online since 2016 and is maintained independently.

Because the tools come out of real client SEO work, they focus on the checks people need most often: what a page looks like in search results, whether search engines and AI crawlers can read it, and whether the text is clear and original.

What you can do here

Why we built it

Most SEO and writing tasks need a quick, single-purpose tool: count the words in an essay, check a meta description, merge two PDFs, see whether a page is blocked from AI search. Many sites that offer these tools hide them behind sign-ups, limits or cluttered pages. SEO Tools Centre keeps them free, fast and in one place, with a plain guide on every page.

How we build and test the tools

  • Your data stays with you where possible. Many tools, including the PDF, image and most text tools, run entirely in your browser, so your files never reach our server. Files that do need uploading are deleted within 24 hours.
  • Every tool is tested. We check the tools regularly with real inputs. When a tool depends on an outside data source that stops working, we say so on the page rather than showing made-up results.
  • Guides are written for people. Each tool page explains what the tool does and how to use it, step by step, with screenshots. Technical advice follows the official documentation from Google Search Central and the other platforms involved.
  • Pages show when they were last updated. The date at the end of each guide changes automatically whenever the page changes.
  • Mistakes get fixed. If you spot an error in a tool or a guide, tell us and we'll correct it.

How the site is funded

SEO Tools Centre is free to use and is supported by advertising. Ads never change a tool's results, and no company pays to be recommended in our guides. You can read how we handle data and cookies in our Privacy Policy.

Find SEO Tools Centre elsewhere

You can also find and review SEO Tools Centre on SaaSHub and AlternativeTo.

Frequently asked questions

Is SEO Tools Centre free?

Yes. Every tool is free to use, and the site is paid for by advertising.

Do I need an account?

No. You can use every tool without signing up. An account is optional.

Who is behind SEO Tools Centre?

The site is run by SEO specialist Ahmad Shahzad Sanmal and has been online since 2016.

Do you keep the text and files I enter?

Tools that run in your browser never send your text or files to us. Files that a tool does upload are deleted within 24 hours. The Privacy Policy has the details.

Contact us

Found a bug, have an idea for a new tool or want to suggest an improvement? We'd like to hear from you through our contact page.

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