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Privacy Policy

Last updated: 6 October 2026

This policy explains what information SEO Tools Centre (seotoolscentre.com) collects when you use the website and its tools, why we collect it, who we share it with and the choices you have. We've written it in plain language and kept it specific to how this site actually works.

The short version

  • You can use every free tool without an account.
  • Many tools, including the PDF, image and most text tools, run entirely in your browser, so your files and text never reach our server.
  • Files that a tool does need to upload are deleted automatically within 24 hours.
  • Like most websites, we keep basic visit logs, and we show ads from an advertising partner that uses cookies.
  • We don't sell your personal information.

Information we collect

Information collected automatically

When you visit the site, our server records standard technical information: your IP address, the country it is located in, your browser and operating system, the pages you view, the page that referred you and the date and time of your visit. We use this to keep the site secure, prevent abuse and understand which tools people use.

For some tools that run on our server, we also record which tool was used and a short excerpt of what was entered (for example, a domain name or keyword), together with the IP address and date. We use this to fix problems and stop automated misuse.

Text, URLs and files you enter into tools

  • Tools that run in your browser process your text and files on your own device. Nothing is sent to us.
  • Tools that check a website (for example, the AI Search Visibility Checker, Meta Tags Analyzer or Broken Links Checker) send the address you enter to our server, which then visits that public page to analyse it.
  • Files you upload to a tool that needs our server are used only to produce your result and are deleted automatically within 24 hours.

Please don't enter passwords, payment details or other sensitive personal information into any tool.

Accounts and messages

If you create an account or sign in with a social account, we store your username, name and email address, and the account ID from the service you signed in with. If you contact us through the contact form, we receive your name, email address and message so that we can reply.

Cookies and advertising

We use a small number of cookies that the site needs to work, such as a session cookie that keeps you signed in and remembers settings like your language.

The site is free because it shows ads. Ads are provided by our advertising partner PubGuru and the ad networks it works with. These companies may use cookies and similar technologies to show ads, limit how often you see the same ad, measure ad performance and, where the law allows, show ads based on your interests. Their use of this information is covered by their own privacy policies. You can control cookies through your browser settings, and where required by law you will be asked for consent before non-essential cookies are used.

Third-party services used by some tools

A few tools rely on outside services to work. When you use them, the text or address you enter is sent to that service:

ServiceUsed byWhat is sent
LanguageToolGrammar, spelling and punctuation checkersThe text you check
HackerTargetReverse IP checkerThe IP address of the domain you check
Google autocompleteKeyword suggestion toolsThe keyword you enter (sent by our server, not linked to you)
Google Hosted Libraries, Google Fonts and cdnjsAll pagesYour IP address, when your browser downloads scripts and fonts

How we use information

  • To run the tools and give you your results.
  • To keep the site secure and prevent spam, abuse and automated misuse.
  • To understand which tools are used, so we can fix and improve them.
  • To reply when you contact us, and to manage your account if you have one.
  • To show ads that keep the site free.

Sharing

We don't sell or rent your personal information. We share information only with the service providers described above (hosting, advertising and the tool services listed), or when the law requires it.

How long we keep information

Uploaded files are deleted within 24 hours. Visit and tool logs are kept only as long as we need them for security and to improve the site, and are then deleted. Account information is kept until you ask us to delete your account.

Your choices and rights

Depending on where you live, including the EU, the UK and some US states, you may have the right to access, correct or delete your personal information, to object to or limit how we use it, and to withdraw consent. To make a request, contact us using the link below. You can also block or delete cookies in your browser at any time.

Children

The site is not aimed at children under 13, and we don't knowingly collect personal information from them. If you think a child has given us personal information, please contact us and we'll delete it.

Security

The whole site is served over HTTPS, and access to our server and admin areas is restricted. No website can guarantee complete security, so please avoid entering sensitive information into any online tool.

Changes to this policy

If we change how we handle information, we'll update this page and the date at the top.

Contact

If you have a question about this policy or want to make a privacy request, please use our contact page. You can also read who runs SEO Tools Centre.